Everyone thinks they know who the biggest marketing companies in the world are, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey. But would it surprise you if I told you that those agencies aren't even in the top 10? The landscape of global agencies has become cluttered and confusing over the past 10 years. While huge networks of agencies and portfolio companies are at the forefront, there has been a convergence of consulting firms and technology giants that have set out to compete with internal agencies. All of this continues to blur the line between what is considered an agency and who is best suited to support your digital, advertising and marketing initiatives worldwide.
Engine is a marketing company based on 14 agencies that work across the spectrum of marketing disciplines. They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent public relations and advertising agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few.
With more than 80 offices around the world, the German communication agency is the only agency that is present in all 28 EU member states and in economic centers around the world. Saatchi & Saatchi, which began as an emerging advertising agency in the 1970s in London, has grown to become a global communication agency with 114 offices in 67 countries. While still the smallest of the three major advertising agencies in the Publicis Groupe network, the agency continues to work with six of the world's top 10 advertisers. Edelman is the world's largest independent public relations agency that helped define public relations.
modern. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies, helping them to evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees. Read more about this agency here.
South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in revenue than its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide. Owned by the Samsung Group, Cheil's list of major clients includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith, part of Publicis Media, is the ROI agency with 5000 specialists in 95 markets.
The agency specializes in communications planning, media, optimizing value, technology and data and the analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes, BMW and more. Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven experience to optimize investments in programmatic media. With 1,800 programming experts, Xaxis has more than 3,000 customers in 47 markets in North America, Europe, Asia-Pacific, Latin America and the Middle East.
Xaxis is a member of WPP's GroupM. Founded in 1923, Y&R is a world leader in marketing communications within the WPP network. The agency operates as a global boutique agency, connecting in-depth information about the needs of local businesses and consumers united by a global team. Y&R's client list includes RockEd, Dell, Xerox, Burger King and Movistar.
Carat is a comprehensive media buying and planning agency that seeks to redefine media for clients today's most innovative. The agency consistently ranks first in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10,000 talented employees. Carat is also the largest agency in the Dentsu Aegis network in terms of annual revenues. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions for creating lasting brands for more than 150 years.
JWT, a true global agency, has more than 200 offices in more than 90 countries and nearly 10,000 employees. The WPP agency is the official agency of Church's Chicken, US Marine Corps, Subway and KPMG, to name a few. Mediacom is one of the world's leading media companies, with 7,000 employees in 125 offices in 100 countries around the world. Originally they were Grey's media division, but they broke up to focus on full-time media and work with companies such as Mars, P&G, AB InBev, GSK and Sony.
Mediacom is part of GroupM and is a member of WPP. Created in 1997, Mindshare is one of the best media planning and buying agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most prestigious advertising agencies and regularly receives awards and awards. While keeping a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while acting as a record agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency.
The agency offers a wide range of services in eight business domains, including marketing, digital and creative spheres, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. PwC Digital Services is the agency of PricewaterhouseCoopers, a multinational consultancy firm. With more than 10,000 team members worldwide, the digital agency offers innovation, strategy, experience, technology, knowledge and creation services branded.
Accenture Interactive is the world's largest agency by revenue and has more than 18,000 employees in 40 offices around the world. The digital agency is a subsidiary of management consultancy Accenture and represents around 13% of the total revenues of its parent company. Accenture Interactive is one of the best marketing companies because it offers a wide range of services, such as marketing for websites and online stores, in different markets. Their team is comprised of experts in their respective fields and they work to provide innovative and impactful marketing solutions to customers.
Accenture Interactive is known for its award-winning work and its partnerships with some of the biggest names in the industry. The company has offices in several countries and is dedicated to helping companies achieve success through their marketing efforts. Accenture Interactive is constantly at the forefront of industry trends and innovations, focusing on delivering value through technology and data-driven insights. Some of his recent cases include collaborating with the National Wildlife Federation to create new habitats and with the Volkswagen Group to increase the volume of its messages about sustainability.
Siam Commercial Bank will unleash data points and promote a culture based on data. One of the largest marketing companies in the world is Ogilvy. Its team of professionals offers a variety of marketing services for websites or online stores, and offers innovative and practical solutions for its customers. Ogilvy has helped several companies achieve their marketing objectives through creative campaigns as part of its commitment to producing “ideas that inspire”.
Ogilvy has offices around the world and operates in a variety of markets, including consumer goods, healthcare and technology. They have received recognition for their efforts through partnerships with leading companies in their respective areas and numerous awards. Ogilvy has had an enormous impact on marketing throughout its history, and it continues to do so by keeping abreast of what's new. Ogilvy is a vital partner for any company trying to make a lasting impression in the digital age because of its dedication to excellence and its enthusiasm for developing interesting and powerful marketing campaigns.
BBDO Ukraine is an internationally renowned marketing company with more than a century of experience. Its team of specialists employs cutting-edge tactics and individualized approaches to help companies establish their brand, increase their profits and enter popular culture. BBDO Ukraine has a track record of success as a result of its emphasis on producing exceptional work that produces results. Regional Executive Director Victor Ishkov, Account Director Halyna Sokulska, Creative Director Denis Keleberdenko, Customer Service Director Irina Danilevskaya and Strategic Director Elena Kolesnikova form the agency's team of competent specialists.
Its offices are located in Kiev, Ukraine. With a commitment to five-star customer service, BBDO Ukraine is the right partner for companies looking to boost their marketing initiatives. One of the world's largest marketing companies, McCann, offers top-notch strategic and creative services to help brands expand their businesses and enrich people's lives. McCann Worldgroup offers global marketing services through integration with other major communication networks.
They serve Africa, Asia Pacific, Europe, Latin America, the Middle East and North America. McCann's global reach includes Coca-Cola, L'Oreal, Mastercard, Microsoft and Verizon, among others. McCann Worldgroup, a global network that produces industry-leading works, is his pride. It is a Japanese multinational advertising and public relations company.
It is headquartered in Tokyo, Japan, and operates in more than 145 countries around the world. Dentsu offers a wide range of advertising and marketing services, including creative advertising, media planning and buying, digital marketing, branding and public relations. The company works with clients in a variety of industries, ranging from automotive and finance to healthcare and technology. Dentsu is one of the largest advertising agencies in the world and has participated in some of the most notable advertising campaigns in history.
The company has a reputation for innovative and creative advertising, and has won numerous awards for its work. In addition to its advertising and marketing services, Dentsu is also involved in the production of television programs and in the organization of sporting and entertainment events. The company is a major player in the Japanese media industry and has been expanding its global presence in recent years. McCann is a global advertising and marketing agency founded in 1912 by Harrison King McCann.
The company is headquartered in New York City and operates in more than 100 countries around the world. McCann offers a wide range of services, including advertising, brand strategy, digital marketing, public relations and social media marketing. The agency works with a wide range of clients, from small businesses to large multinational corporations, and has a reputation for creating innovative and effective advertising campaigns. Over the years, McCann has been responsible for some of the most iconic advertising campaigns in history, such as the I'd Like to Buy the World a Coke campaign for Coca-Cola and the Priceless campaign.
for Mastercard. The agency has won numerous awards for its work, including the Cannes Lions, the Effie Awards and the CLIO Awards. In addition to its advertising and marketing services, McCann is also involved in the production of television and film content through its entertainment division, McCann Entertainment. The company is a subsidiary of Interpublic Group (IPG), one of the world's largest marketing communications companies.
Publicis Groupe is a global advertising and communication company founded in 1926 and headquartered in Paris, France. The company operates in more than 100 countries around the world and is one of the largest advertising and communication groups in the world. Publicis Groupe offers a wide range of services, including advertising, media planning and buying, digital marketing, public relations and brand consulting. Publicis Groupe is known for its innovative and creative advertising and marketing campaigns, and has won numerous awards for its work.
The company focuses primarily on data and technology, and in recent years it has invested heavily in developing its digital capabilities. In addition to its advertising and marketing services, Publicis Groupe is also involved in the production of television and film content through its entertainment division, Publicis Entertainment. The company is a leader in the advertising and communications industry, and has been recognized for its commitment to sustainability and corporate social responsibility. Omnicom Group is a global advertising, marketing and corporate communications company founded in 1986 and headquartered in New York City.
Omnicom Group offers a range of services, including advertising, media planning and buying, digital marketing, public relations and brand consulting. Omnicom Group is known for its creativity and innovation in advertising and marketing, and has won numerous awards for its work. The company focuses primarily on data and analysis and, in recent years, has invested heavily in developing its digital capabilities. In addition to its advertising and marketing services, Omnicom Group is also involved in the production of television and film content through its entertainment division, Omnicom Entertainment.
Havas is a global advertising and communication company founded in 1835 and headquartered in Paris, France. Havas offers a range of services including advertising, media planning and buying, digital marketing, public relations and brand consulting. Havas is known for its creative and innovative advertising and marketing campaigns, and has won numerous awards for its work. The company focuses primarily on data and analysis, and in recent years it has invested heavily in developing its digital capabilities.
In addition to its advertising and marketing services, Havas is also involved in the production of television and film content through its entertainment division, Havas Entertainment. FCB (Foote, Cone & Belding) is a global advertising agency founded in 1873 and headquartered in New York City. The company operates in more than 90 countries around the world and is one of the largest advertising agencies in the world. FCB offers a wide range of services, including advertising, brand strategy, digital marketing, social media marketing, public relations and data analysis.
The agency works with clients in a variety of industries, ranging from automotive and finance to healthcare and technology. FCB is known for its creative and innovative advertising and marketing campaigns, and has won numerous awards for its work. In addition to its advertising and marketing services, FCB is also involved in the production of television and film content through its entertainment division, FCB Entertainment. Ketchum is a global public relations and communications consultancy founded in 1923 and headquartered in New York City.
The company operates in more than 70 countries around the world and is one of the largest public relations agencies in the world. Ketchum offers a wide range of services, including corporate and brand positioning, reputation management, crisis communication, media relations, social media marketing and stakeholder engagement. The agency works with clients in a variety of industries, ranging from healthcare and technology to consumer goods and financial services. Ketchum is known for her strategic and creative approach to public relations and communications, and has won numerous awards for her work.
The company focuses primarily on research and analysis, and uses data to inform its strategies and measure the effectiveness of its campaigns. In addition to its communication and public relations services, Ketchum is also dedicated to the production of digital content and advertising through its Ketchum Digital division. The company is a subsidiary of Omnicom Group, one of the world's largest advertising and communication groups. WPP is a global advertising and communication company founded in 1971 and headquartered in London.
(United Kingdom). WPP offers a wide range of services, including advertising, media planning and buying, digital marketing, public relations and brand consulting. WPP is known for its creative and innovative advertising and marketing campaigns, and has won numerous awards for its work. In addition to its advertising and marketing services, WPP is also involved in the production of television and film content through its entertainment division, WPP Entertainment.
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