As an expert in the marketing industry, I have had the opportunity to work with and observe some of the biggest and most successful marketing firms in the world. These companies have a global reach and a client list that includes some of the most well-known brands in the world. In this article, I will introduce you to the top five marketing firms that you need to know about. First on the list is Universal McCann, a creative media agency that is part of the Interpublic network and a member of the IPG Mediabrands group. With a presence in over 100 countries and more than 4,800 employees, UM has an impressive client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. Next up is Cheil Worldwide, South Korea's largest advertising agency.
Owned by the Samsung Group, Cheil has 53 offices in 43 countries and employs over 6,200 people worldwide. Some of their major clients include Adidas, GE, Coca-Cola, Lego, Microsoft, and Shell. Leo Burnett is another well-known name in the advertising world. With a history of advertising excellence and creating iconic mascots for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man, Leo Burnett continues to be a leader in the industry. They have 85 offices worldwide and are a member of Publicis. Walter Thompson (JWT) is a global marketing agency with over 200 offices in more than 90 countries and nearly 10,000 employees.
With a history dating back over 150 years, JWT has been creating creative solutions that make brands last. They have an impressive client list that includes Church's Chicken, Marine Corps, Subway, and KPMG. Mindshare, founded in 1997, is one of the world's best media planning and buying agencies. As part of WPP's GroupM, they have 116 offices in 86 countries and work with global brands such as Pandora Jewelry, TJX, and Tyson Foods. Another major player in the advertising world is DDB. Founded in 1949, DDB is known for its prestigious reputation and award-winning work.
They have worked with major brands such as Heineken, Ubisoft, and Volkswagen, and are the record agency for McDonald's, Jeep, and more. Dentsu is Japan's largest advertising agency with a wide range of services in eight business domains. They work with global brands such as Facebook and offer services from strategy to logistics to branding and cybersecurity. Deloitte Digital is a relatively new player in the marketing industry but has quickly made a name for itself. With recent acquisitions of creative store Heat and Swedish agency Acne, Deloitte Digital continues to acquire top talent. Ogilvy is a global advertising, marketing, and public relations agency with 131 offices in 93 countries. They have a minimum rating of 4.8 stars on Clutch and are definitely worth keeping an eye on. These companies are primarily located in North America but are expanding into international markets.
Publicis Groupe's subsidiary companies offer a wide range of services from market research to public relations to creating brands and defining brand identity. They employ over 8,000 people in 70 offices worldwide. Epsilon is a global marketing services provider that prides itself on being a “leader in results-based marketing”. VMLY&R is a subsidiary of WPP and offers a wide range of services from creative planning to strategic consulting around marketing technology and customer experience frameworks. Engine is a marketing company that is made up of 14 agencies that work across the spectrum of marketing disciplines. Dentsu Aegis Network is a multinational digital marketing and media company that operates in London, England, and is wholly owned by the Japanese media agency Dentsu.
They help professionals modernize their marketing plans and cloud suites, and optimize processes to achieve a memorable customer experience. As an expert in the industry, I can confidently say that these are the top five marketing firms you need to know about. They have a proven track record of success and continue to push the boundaries of creativity and innovation in the world of marketing.
