COMMENT Marketing is like sex: everyone thinks they're good at it. In reality, of course, very few understand it. In fact, so few that I had to strive to create 10 companies that really knew what they were doing and would deliver the products, year after year. Oddly enough, creating 10 companies with tremendously bad marketing was much easier.
Apple (AAPL) is the only technology company that is truly dedicated to marketing. Define the next big thing and create game-changing elements in existing markets before people even know what they want. It doesn't use focus groups or research; Apple is its own focus group. It controls your channel and messages better than any other company in the world. Not to mention the 1984 Super Bowl ad campaigns, Think Different and iPod Silhouette.
The Korean company has grown slowly and steadily to become one of the leading consumer electronics brands. It used to hold annual strategy sessions where all its top executives could spend time testing the best competitive products they faced, such as Sony (SNE), Nokia (NOK), Panasonic (PC) and Apple. I don't know if it still does, but from day one, Samsung eschewed the technology-driven traditional Asian model to become a leading and oriented company to the market. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group along with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in revenue than its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide.
Owned by the Samsung Group, Cheil's list of major clients includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating mascots for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett is still known as an advertising leader with 85 offices, more than 8,000 employees and a member of Publicis.
Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and nearly 10,000 employees. The WPP agency is the official agency of Church's Chicken, USA. UU.
Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the world's best media planning and buying agencies. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most prestigious advertising agencies and regularly receives awards and awards. While keeping a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while acting as a record agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency.
The agency offers a wide range of services in eight business domains, including marketing, digital and creative spheres, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the capacity to offer all kinds of services, from strategy to logistics, through branding and cybersecurity, more and more companies are choosing to work with this multifaceted agency. Deloitte Digital has only put its capabilities to the test, and the agency continues to acquire talent, and has recently acquired the creative store Heat, based in San Francisco, and the Swedish agency Acne.
The leading digital marketing company in the U.S. In the U.S. it's Jives Media, which offers a wide combination of digital marketing services with proven success. It is followed by WebFX and Ignite Visibility, each of which impress us in their respective markets (SMEs and large companies, respectively).
WebFX is the best agency for small businesses because, among a variety of impressive marketing solutions, it focuses primarily on local SEO, designed to help SMEs establish an online presence in their local area. The agency is comprised of 500 experts and has more than 25 years of experience helping SMEs to reach new audiences. Winner of several awards, including Manifest's number one paid media agency in the U.S. Ignite Visibility is one of the country's leading agencies in the United States.
Over the past five years, the agency has helped its clients achieve a combined growth of 35,500% in website traffic, demonstrating its credentials when it comes to helping medium-sized businesses grow online. Do you want to increase traffic to your online store? You can stop looking for prices: Rise Interactive offers specialized solutions to help companies get more e-commerce customers. For example, it offers advertising services from Amazon and Walmart Media Group, optimizing its product listings with on-page advertisements and multichannel integrations. Rise Interactive is ideal for companies that sell products on multiple platforms, as it helps you achieve more sales in your product listings and more traffic to your original online store.
One of its most recent customers, an innovative leader in baking tools, recorded Amazon revenue growth of 93% thanks to Rise Interactive. With such an impressive resume, Disruptive Advertising can afford to be selective with its customers and reject nine out of ten companies that contact them. However, if your company has room to grow and a budget to spend, you shouldn't have any problems. This agency is only suitable for companies looking to spend tens of thousands of dollars a month on marketing, which means that it may not be ideal for some SMEs, which are better off choosing Jives Media or WebFX. From writing and design to interactive videos and animations, Siege Media can help companies of all sizes create best-in-class content that scores in the SERPs.
With a strong focus on SEO, Siege Media isn't the ideal agency for PPC experts, something you'll find in Jives Media or Disruptive Advertising. The leading digital marketing company in the U.S. it's Jives Media, which offers a fully managed digital marketing service and, in addition, an impressive portfolio of awards. This agency, suitable for SMEs, has also demonstrated its success in helping the world's most important brands to grow even more.
Digital marketing companies specialize in knowing the latest marketing trends and taking advantage of tools and strategies to help their company outperform the competition. Everyone thinks they know who the biggest marketing companies in the world are, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey.
