When it comes to marketing, everyone has their own idea of who the biggest players are. Names like BBDO, Havas, and Grey are often thrown around, but did you know that none of these agencies are even in the top 10? The marketing landscape has become increasingly complex over the past decade, with huge networks of agencies and portfolio companies competing with consulting firms and tech giants. It's hard to tell who is best suited to support your digital, advertising, and marketing initiatives. At the forefront of this new era of marketing is Engine, a marketing company made up of 14 agencies that span the entire spectrum of marketing disciplines. With 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more, Engine has worked with some of the biggest names in business, including Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that is part of the Interpublic network and a member of IPG Mediabrands.
With offices in over 100 countries and nearly 5,000 employees, UM works with some of the world's top brands such as Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. Mc Group is Europe's largest independent public relations and advertising agency. With more than 80 offices around the world and a presence in all 28 EU member states as well as other economic centers globally, Mc Group has worked with some of the biggest names in business such as Visa, Vodafone, Gazprom, CNN and Real Madrid.Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s but has since grown into a global communication agency with 114 offices in 67 countries. While it is still the smallest of the three major advertising agencies in the Publicis Groupe network, Saatchi & Saatchi continues to work with six of the world's top 10 advertisers. Edelman is the world's largest independent public relations agency and helped define modern public relations. With 65 offices and 5,000 employees worldwide, Edelman works with 2,000 of the world's leading companies to help them evolve their brand and reputation. Cheil Worldwide is South Korea's largest advertising agency and is more than three times larger than its closest domestic rival.
With 53 offices in 43 countries and 6,200 employees worldwide, Cheil works with some of the biggest names in business such as Adidas, GE, Coca-Cola, Lego, Microsoft Shell and more. Zenith is part of Publicis Media's ROI agency with 5,000 specialists in 95 markets. Specializing in communications planning, media optimization value technology and data analysis Zenith has worked with companies such as Aviva 21st Century Fox Mercedes BMW and more. Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven experience to optimize investments in programmatic media. With 1,800 programming experts Xaxis has more than 3,000 customers in 47 markets across North America Europe Asia-Pacific Latin America and the Middle East. Y&R was founded in 1923 and is now a world leader in marketing communications within WPP's network. Y&R operates as a global boutique agency connecting local businesses' needs with global teams.
Y&R's client list includes RockEd Dell Xerox Burger King Movistar and more. Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients. Carat consistently ranks first in RECMA's global qualitative assessment ranking serving clients in 150 countries with more than 10 000 talented employees. Walter Thompson is one of the world's best-known marketing agencies having been creating lasting brands for over 150 years. JWT is a true global agency with 200 offices in 90 countries and nearly 10 000 employees. JWT works with major brands such as Heineken Ubisoft Volkswagen McDonald's Jeep and more. Dentsu is Japan's largest advertising agency offering services across eight business domains including marketing digital creative promotions media content public relations and global business.
Founded in 1901 Dentsu works with global brands such as Facebook. PwC Digital Services is PricewaterhouseCoopers' agency offering innovation strategy experience technology knowledge and more to its 10 000 team members worldwide. PwC Digital Services works with companies such as Mars P&G AB InBev GSK Sony and more. Mindshare was created in 1997 and is now one of the best media planning and buying agencies in the world. Part of WPP's GroupM Mindshare has 116 offices in 86 countries across North America Latin America Europe Middle East Asia working as a registered media agency for Pandora Jewelry TJX Tyson Foods and more. Finally DDB was founded by Bill Bernbach Ned Doyle Maxwell Dane back in 1949 making it one of the most prestigious advertising agencies today. While keeping a lower profile than other major agencies DDB continues to work with major brands from Heineken to Volkswagen while acting as a record agency for McDonald's Jeep and more.
